areas of expertise
Concept Labs
driving innovation with fresh insight - concept labs are intensive 2 or 3 day processes that use insight at its freshest. They can start with draft product or communication concepts, or even generate, evaluate and refine concepts from scratch in 3 days flat!
Workshops
creativity with a purpose - Rosenblatt workshops use insight as a platform to help business teams assimilate learnings and co-create the future direction of the business. While creative and engaging to fire the imagination, the ultimate aim is to create actionable ideas to drive brand or innovation strategy the very next day.
Projectives
as they were meant to be - projectives are meant to be impossible to answer rationally, so why replay the people from the ads? Using symbols and abstract canvases such as tropical fish and buttons can get you the true sub-conscious emotional responses you are looking for.
Collages
firing imagination before you turn up - collages are wonderful for getting creative, imaginative consumer perspectives, but burn valuable time in groups. So why not do them before, where consumers have the time to create something truly special?
Video
don't take our word for it - no matter how pretty and visually engaging our charts are; you can't beat hearing it from the consumers themselves.
In-Situ Sessions
research at the coal face - much as we love recruiter's front rooms and viewing labs, nothing beats testing in context. We run discussions in the pubs, shops, forecourts, desks and bedrooms where decisions are really made.
Banter Buses
taking a research road trip - we often run research on the go, using buses to run group discussions while visiting a number of locations, venues or stores (imagine a school trip, but more insightful).
Ethnography, Semiotics & Neuro Linguistic Processing
getting deeper - while we believe in the value of conventional qualitative research, there are times when perspectives from other fields can enrich findings, taking the analysis to the next level. Where appropriate, we use them.
Digital People
access the findings whenever you need to - instead of re-reading a long PowerPoint deck, Digital People relays findings by creating a website that allows you to interact with findings whenever and however you want.